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Ecommerce
/Mcommerce business plan
Every body is talking about ecommerce and mcommerce. I am also interested
for starting an ebusiness' Is it sound like your imagination?
'Before jumping
please sit and plan very well . A Goal is a dream with a deadline'
said Harvey Mackay long back. In a recent popular column 'Avis'
an Indian based consultant inviting attention of the readers about
techniques to be followed religiously to make you a winner wrote
very much about a business idea Vs plan" Learning to distinguish
between an idea and plan is extremely necessary to ensure that information
lapses do not happen within an organization. When spelt out in these
terms, it would be obvious that a plan and an idea are as different
from each other as foot ball and tennis are. But when viewed through
the magnifying lens of a working day, it is very difficult to distinguish
the two
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| Too often it
so happens that in the rush of activity, we look at an idea and automatically
assume that it will lead to its logical well intended conclusion.
A classic example of this come to my mind even as I write this. This
centers around a former classmate of mine, who grew up to be a brilliant
analyst of the anatomy of an organization. He could really take things
apart and put them back together with almost surgical precision. On
being given a situation in a company he would almost subconsciously
weave out a step by step strategy for its betterment. This is the
aspect that I refer to as planning |
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| Contrast this
with the out look of another of my colleague. This was a person who
would come up with ideas at the drop of the hat. His creativity was
un paralleled. And his ideas were truly outstanding. But then he lacked
the the discipline and sharpness to piece together an actionable plan
that would make it worthy. For all its glamour an idea is still nothing
solid. It has no power by itself. What gives it power is the precision
that only a plan can give. In other words 'actionability' will determine
the success and failure of an idea. Too often I have come across people
even in my organization who come up with whacky and lateral ideas.
But there are times when I have to put my foot down and say no to
them because of sheer lack of inherent actionability in them. |
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Summary
Walter Gropius
once said: "For whatever profession your inner devotion must be
so deep that you can be never deflected from your aim. However often
the thread is torn from your hands, you must develop enough patience
to wind it up again and again. Act as if you were going to live
forever and cast your plans way ahead. By this I mean that you must
feel responsible without time limitation and the consideration whether
you may or may not be around to see the results should never enter
your thoughts. If your contribution has been vital, there will always
be somebody to pick up where you left off, and that will be your
claim to immortality"
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